Making the announcement about relocation

Standing in front of employees and the news media explaining a location project can be stressful

Regardless of where you are in the site selection process, what will you do if employees begin asking about a relocation or consolidation before you are ready with answers? What will you say if the Mayor or a local reporter calls?

Being forced to provide an untimely confirmation of a site selection project can occur because of unexpected events. Employees might spread rumors because part of a conversation was overheard. Or a premature comment by a politician in a candidate community might spark a newspaper story elsewhere, which will be picked up by your local media. Fairly quickly, an onslaught of problematic information can spread via Facebook, Twitter, LinkedIn and countless blogs.

The Best PR – Be Pro-Active

It’s common for the “PR part” to be a particularly difficult component of a location project, particularly if you are the one who has to make the speech to the employees, field inquiries from stakeholders, or face cameras and microphones aimed at you from the hometown press.

Creating a credible message is a must. There are virtues in preparing a location announcement in advance because variations can be used with employees and other audiences. If the event is big enough to eventually spark public interest, that announcement can be speedily volunteered to the media. Doing so would be in line with a pro-active communications style, which helps a company’s image far better than failing to provide a timely response.

Joe has served as a press spokesperson for multi-state real estate transactions when ownership changed on the 644-mile Boston-New York-Washington rail line, when manufacturing facilities in New York, Ohio and Florida were sold or closed, and in crisis communications roles during product recalls, accidents, natural disasters, legal disputes and labor stoppages. Today, he helps clients fashion statements for media, employees and public officials should a company not want to run the risk of alerting employees by relying on in-house PR staff or lawyers to do such writing.How to be more effective in public speaking roles and in media interviews is part of our specialized help.