Finding Help for Your Location or Relocation Project

“There is no such thing as a perfect community, an ideal city, or a matchless region. But there are optimal locations that meet your current and future needs. Identifying them requires an organized, unbiased approach.” – Joseph Vranich.

A site selection project that identifies potential new locations for expanding, relocating or consolidating facilities is a relatively infrequent event that requires a skill set not usually found among internal staff. That is true for projects involving headquarters, manufacturing plants, distribution facilities, research and development centers and back offices.

As a corporate executive or business owner you’ve got a company to run, you can free your time by relying on an impartial expert to help in ways that are tailored to meet your requirements. Here, in general, is how the process works regardless of the industry you are in:

The Three Phases of a Location Project

Phase I – Assessment, Outreach & Data Collection:

In confidence, we will work with you to understand the nature of the business, operational goals, motivations for the location project, and the importance of employee lifestyle concerns in a new community. After a “broad-brush” list of candidate communities emerges, we will conduct data-driven evaluations to identify the most favorable location options to meet your objectives.

In making inquiries on your behalf, we keep your identity confidential. Using a code name for your project allows work to proceed without unnecessarily alarming employees. It also keeps you from being subjected to countless sales pitches from communities that want you to locate there. And anonymity reduces the risk of premature inquiries or reactions from the news media, labor union leaders, political activists and local public officials.

When results are in, a comprehensive evaluation will be provided to you that identifies the most promising locations that warrant further consideration.

Phase II – Selecting Semi-Finalist Communities:

That extensive report will provide information based on your concerns be they workforce availability, facility costs, utility rates, logistics, taxes and fees, the regulatory environment, potential economic incentives and whatever else is important to your company.

Quality-of-life factors will include the cost of living, cost of housing, quality of local schools, the extent of airline service, tax rates, crime, and other aspects that affect employees, including a summary of cultural, entertainment and sports options.

Together we will evaluate all that information and identify your preferred communities, which will become semi-finalists. Next, deeper data gathering will occur as necessary to determine finalist candidates.

Phase III – Finalist Locations / Due Diligence:

Typically, three finalists are identified. First-hand impressions are gathered through field visits, and speaking with economic development representatives, local business leaders, workforce experts, and sometimes public officials.

The site decision is narrowed to pinpointed areas or specific buildings or sites. You may tour available land ready for construction, appropriate buildings available for lease and visit residential neighborhoods with a real estate agent as your guide.

If your company will qualify for economic incentives, the negotiating process (which has already started) will become more formalized.

Of course, the final decision is yours to make. You can find some satisfaction knowing that you are doing so based on a significant amount of credible information.

‘The hardest part is getting started’

We hear that all the time. Questions like “Should we stay or should we go?” can be resolved through coaching, which is proven to help people make sound personal and business decisions. Joe has been known as “The Business Relocation Coach” and will help you clarify priorities and do so without trying to persuade you to proceed with a location project.

Brian Tyler, CEO of McKesson, relocated the company’s headquarters from San Francisco to Texas in 2019 and understands the inertia that surrounds such a major business decision even when research shows obvious benefits to the company.

“[Inertia] is what holds you back for two decades,” Tyler said. “There’s never a good time. If you’re having wild success and everything’s going right, you’re going to ask yourself, ‘Why would I want to. . .make my path harder?’ If your business is going terrible, you’re like, ‘Well, I’ve got enough problems. Why would I want to take this on?’ So there’s never a great time. So what I would say is, you’ve got to do your work, you’ve got to map your strategy, you’ve got to think long-term, and you’ve just got to peel off the Band-Aid and do it.”

For a no-cost, no-obligation conversation with Joe, call him at 800-508-5138, or you can complete and send the Contact Us form.

For more information about Joe, see his bio.