Finding Help for Your Location or Relocation Project

There is no such thing as a “perfect” community, an “ideal” city, or a “matchless” region. But there are “optimal” locations that meet your future business needs. Locating them requires an organized, unbiased approach. Selecting a new site for expansion, relocation or consolidation is a relatively infrequent event that requires expertise not usually found among internal staffs. In fact, such projects can inhibit employees from conducting normal business operations. Because you’ve got a company to run, you can free your time by relying on an impartial expert to help in ways that are tailored to meet your requirements. Here, in general, is how the process works regardless of the size of your company or the industry you are in:

The Three Phases of a Location Project

Phase I – Assessment, Outreach & Data Collection:

In confidence, Joe Vranich will work with you to understand your business issues, clarify strategy, and focus on lifestyle concerns. The conversations will focus on operational goals, the nature of the business and personal preferences of the participants. After a “broad-brush” list of candidate communities emerges, Joe will reach out to them with a Request for Information about the factors that are important to you. Since you are being represented by a Consultant, all inquiries will be done on an anonymous basis. Using a code name for your project allows work to proceed without unnecessarily alarming employees and keeps you from being subjected to countless sales pitches from communities that want your to locate there. When results are in and evaluated, a report will be provided to you that identifies the most promising locations that warrant further consideration.

Phase II – Selecting Semi-Finalist Communities:

That report will provide information based on your specific concerns be they jobs, leasing costs, utility rates, taxes and fees, the regulatory environment, the political environment, potential economic incentives and whatever else is important to you. Quality-of-life factors will include the cost of living, cost of housing, quality of local schools, personal income tax rates, crime, and other aspects that affect employees. After you identify your preferred communities, they are placed in a semi-finalist category. Then, deeper data gathering will occur to determine finalist candidates. Again, since you are represented by a Consultant, all inquiries remain anonymous.

Phase III – Finalist Locations / Due Diligence:

Typically, three finalists are identified. First-hand impressions are gathered by visiting the areas, speaking with local officials and business leaders, and meeting with workforce experts. You also can be briefed by commercial real estate brokers or residential realtors, followed by touring buildings, land or residential neighborhoods. Now the site selection decision is narrowed to pinpointed areas or specific buildings within a metropolitan area. Also, if your company will qualify for economic incentives, the negotiating process will begin. Even through this phase, your company’s identity can remain confidential through continued use of your project code.

‘The hardest part is getting started’

We hear that from business owners to executives of large corporations. Questions about doubts – like “Should we stay or should we go?” – can be resolved through coaching, which is proven to help leaders make sound business and career decisions. In fact, Joe is known as “The Business Relocation Coach.” As many as 40% of Fortune 500 companies use Executive Coaches because of the benefits to individual and organizational performance. All in all, Joe will help demystify the site selection process without trying to persuade you to proceed with such a project.


Whether you are a family-owned business, a mid-sized company, or a large publicly-held corporation, services will be customized to meet your requirements. For a free initial consultation, contact Joe by email or by calling 949-551-3150. You are guaranteed Instant Confidentiality. Joe’s LinkedIn page is here, his blog is here, and he is known on Twitter as @LocationConsult.