Finding Help for Your Location or Relocation Project

“There is no such thing as a perfect community, an ideal city, or a matchless region. But there are optimal locations that meet your current and future business needs. Identifying them requires an organized, unbiased approach.” – Joseph Vranich.

A site selection project that identifies a new location for expanding, relocating or consolidating facilities is a relatively infrequent event that requires expertise not usually found among internal staffs. In fact, such projects can interfere with normal business operations. Because you’ve got a company to run, you can free your time by relying on an impartial expert to help in ways that are tailored to meet your requirements. Here, in general, is how the process works regardless of the size of your company, the industry you are in, or the nature of your organization:

The Three Phases of a Location Project

Phase I – Assessment, Outreach & Data Collection:

In confidence, Joe Vranich will work with you to understand your business issues, clarify strategy, and focus on you and your employees’ lifestyle concerns. Conversations will focus on operational goals, the nature of the business and personal preferences of the participants. After a “broad-brush” list of candidate communities emerges, Joe will reach out to them with Requests for Information or Requests for Proposals containing the factors that are important to you. Economic Development agencies know Joe as a location expert and will provide thorough responses to his inquiries.

Since you are being represented by a business consultant, all inquiries will be done on an anonymous basis. Using a code name for your project allows work to proceed without unnecessarily alarming employees and keeps you from being subjected to countless sales pitches from communities that want you to locate there. Anonymity also reduces the risk of troublesome inquiries from the news media, labor union leaders and public officials.

When results are in and evaluated, a comprehensive report will be provided to you that identifies the most promising locations that warrant further consideration.

Phase II – Selecting Semi-Finalist Communities:

That report will provide information based on your specific concerns be they workforce availability, facility costs, utility rates, taxes and fees, the regulatory environment, the political stability of the state and community, potential economic incentives and whatever else is important to your company.

Quality-of-life factors will include the cost of living, cost of housing, quality of local schools, extent of airline service, personal income tax rates, crime, and other aspects that affect employees, including a summary of cultural, entertainment, sports and shopping options.

After you identify your preferred communities, they become semi-finalists. Then, deeper data gathering will occur to determine finalist candidates. All continuing inquiries remain anonymous even through this stage.

Phase III – Finalist Locations / Due Diligence:

Typically, three finalists are identified. First-hand impressions are gathered through visits, speaking with local business leaders (in non-competing companies), workforce experts, and state and local officials. You also can be briefed by commercial real estate brokers or residential realtors, followed by touring buildings, land and residential neighborhoods.

Next, the site selection decision is narrowed to pinpointed areas or specific buildings within metropolitan areas. Also, if your company will qualify for economic incentives, the negotiating process  (which has already started) will become more formalized. Even through this phase, your company’s identity can remain confidential through continued use of your project code. But there are exceptions. Some State laws will require that they know your identity at this stage. At this point, Joe has them sign Non-Disclosure Agreements. Because of wide variations found in such laws and regulations, the topic is best left to discussion.

‘The hardest part is getting started’

We hear that from business owners to executives of large corporations. Questions like “Should we stay or should we go?” can be resolved through executive coaching, which is proven to help leaders make sound business  decisions. In fact, Joe is also known as “The Business Relocation Coach.” As many as 40% of Fortune 500 companies use executive coaches because of the benefits to individual and organizational performance. All in all, Joe will help demystify the site selection process, help you clarify your business and personal priorities, and do so without trying to persuade you to proceed with a location project.


Whether you are a family-owned business, a mid-sized company, a large publicly-held corporation, or a non-profit organization, services will be customized to meet your requirements. For a free initial consultation, contact Joe. You are guaranteed Instant Confidentiality.

For more information about Joe, his LinkedIn page is here, his blog is here, he is on Twitter as @LocationConsult, and his bio on this Website is here.