As of today, I’ll no longer be posting things on Twitter or Facebook and instead will publish here. I’m doing so for three reasons:
First, in the years I’ve been on both platforms, I’ve not had one prospect say they learned about me through Twitter or Facebook. From a business development standpoint, both have been a waste of time. I’ve had much greater success using other avenues to reach my targeted audiences.
Next, Twitter and Facebook have become so littered with emotional outbursts against businesses, fact-free attacks on companies and individuals, and utter nonsense that I’ve asked myself, “How many mean-spirited, unthinking people are there on the Internet?” The answer unfortunately is, “Tens of millions.”
Finally, I’ve decided to read the actual Mueller Report. It’s a wake-up call to learn that Russia found easy-to-exploit weaknesses in Facebook and Twitter that resulted in more than 127 million Americans being reached with hurtful propaganda. Russia also launched dangerous spearphishing attempts. (Not only did Facebook and Twitter have insufficient safeguards, but the Russians also exploited YouTube, Tumblr and Instagram.)
I believe we can judge a person by the company he keeps. I, for one, don’t want my brand or my personal reputation to be associated with reputation-destroying, irresponsibly-run web platforms.
By the way, a reason I’m willing to stay on LinkedIn is this: The Muller Report’s number of references to Twitter: 71. To Facebook: 70. But to LinkedIn: 0.
Think of it. A religious group wouldn’t open an office at the Playboy Mansion because many people would consider the association to be bewildering as well as repugnant. I wouldn’t hang portraits of Gavin Newsom, Andrew Cuomo or J.B. Pritzker in my office because visitors would wonder why I’m associating with the business-hostile Governors of California, New York and Illinois.
I specialize in writing about businesses exiting states that have harsh business climates. Admittedly, the brief items I post put certain states a bad light – which they deserve – but note how the news summaries below are responsible and non-incendiary, unlike much of the material that appears on Twitter and Facebook.
Manufacturer Leaving California: Los Angeles-based custom molded fiber packaging company Berkley International is relocating production to Reno, Nevada. Comparing the costs of taxes, water, electricity and gas along with labor made it “a very, very simple decision for us,” said company founder Jeff Berkley. That story is here. Also, the Inc. Magazine 5000 list ranked Berkley International as the 17th fastest growing company and #1 manufacturer in America in 2016. The company was named the fastest growing private company in Los Angeles for 2016 by the Los Angeles Business Journal.
Another Manufacturer Leaving Los Angeles: Aeromax Industries, a sophisticated military aircraft parts maker, is relocating its headquarters to Fort Worth, Texas – see that story here. (I remember when I was in the aerospace industry and Southern California was the nation’s top aerospace powerhouse, but now it’s a shadow of its former self.)
More Business Closures: California’s regulation squeeze is forcing Broguiere’s Dairy to close. It’s a beloved institution in Montebello and owner Ray Broguiere says he followed his grandfather around to learn the business, which has been around for 99 years. Among the challenges, he is getting choked by the growing number of regulations issued by California, Los Angeles County and the City of Montebello. He said. “It’s hard to do business if you’re in manufacturing.” See that story here.
These events are but the proverbial “tip of the iceberg” about disinvestments in California through business closures or relocations to other states. To understand the who, what, when, where & why more than 13,000 companies have exited the state for greener pastures, see “Why Companies Leave California.”
How to Follow My Future Postings:
Please go to my blog here. Once there on the right side you’ll see a “Subscribe to Blog via Email” option – if you sign up I assure you that your email will remain confidential and not used for any purpose whatsoever other than to alert you to new postings.
Joseph Vranich is a site selection consultant providing location advisory services to corporations and small businesses. His motto is “Helping Businesses Grow in Great Locations.” In recent years, he has discussed California’s difficult business environment with more than 100 economic development agencies located in North America and Europe. The name of his company is Spectrum Location Solutions LLC, but he also has been known as the Business Relocation Coach.