Kanye West is moving Yeezy, his popular apparel and footware company, from Calabasas in Los Angeles County to Cody, Wyoming, which is located in the northwest corner of the state near Yellowstone National Park.
According to a column in the Foundation for Economic Education, the headquarters of Yeezy, has already been moved to Cody (population: 9,828), and West said that all manufacturing is slated to happen there eventually. Apparently that’s accurate because Yeezy has begun hiring in the community.
Although the news broke 13 days ago, on Nov. 8, I can find no coverage in the Los Angeles Times about the economic loss to the region. And a loss it is considering that the company (sometimes referred to as Adidas Yeezy) has $1 billion in sales.
West and his wife Kim Kardashian recently bought two massive properties in that area of Wyoming, namely the Monster Lake Ranch and Bighorn Mountain Ranch.
We discovered the event only 1 day after we completed our research about businesses departing California, which we summarized in our news release entitled, “Companies Join People in Fleeing California.” Had we known about Yeezy, I assure you we would have included it in the findings!
Joe Vranich understands California’s perennially difficult business environment and his writings about the topic have been recognized by The Economist, Wall Street Journal, Investor’s Business Daily, Forbes and countless other media outlets.