Hyper-Growing Firm, Landing, Relocating California HQ to Alabama Creating 800+ jobs

Alabama Gov. Kay Ivey announced that Landing, a company building a nationwide network of fully-furnished apartments, plans to relocate its headquarters from San Francisco to Birmingham, where it will create 816 new full-time jobs as it accelerates growth plans.

“This is great news for Birmingham and for the entire state because it shows that we have the workforce and capabilities needed by a cutting-edge company that is blazing new trails,” she said.

Landing has witnessed a surge in demand that powered its rapid expansion across the country. In the past year, the company has experienced 1,250 percent year-over-year growth and has scaled from just nine cities in early 2020 to more than 80 today, with plans to be in more than 100 by year’s end.

Bill Smith, founder and CEO of Landing, said, “I’m excited by the opportunity to continue to scale Landing and bring new jobs and economic opportunities to my community. As we continue to expand across the country, we’re committed to the vibrant cities we operate in and will strive to have a positive impact on all of Landing’s communities.”

Smith previously started Shipt, an app-based delivery service that grew rapidly and was acquired by Target Corp. in 2017.

With roots in Birmingham, Landing’s relocation demonstrates the company’s commitment to Alabama –– bringing new economic opportunity and jobs to the region. The economic impact of Landing’s growth is projected to be significant. The Alabama Department of Commerce estimates the financial benefits of the relocation and expansion project over 20 years as follows:

Total new payroll: $1.3 billion

Total new state revenue: $112 million

Return on investment to the state: 356%

“Bill Smith is a rock star in Alabama’s innovation economy through his experience with Shipt, and Landing represents an interesting new chapter in a business career that has already produced massive success,” said Greg Canfield, Secretary of the Alabama Department of Commerce.

Following the surge in remote work and desire for more flexible living this past year, Smith scaled the company to meet exponential demand, increasing Landing’s network of available apartments from 500 in early 2020 to more than 10,000 today.

“Landing’s arrival couldn’t come at a better time,” Birmingham Mayor Randall L. Woodfin said. “As our city continues to rebound from the COVID-19 pandemic, the new jobs and revenue Landing will bring to our community will be a boost to our recovery efforts. … and the revenue generated by the project will provide funding for City schools and infrastructure.”

“This will undoubtedly be one of the largest headquarter relocations in the nation this year,” said the affable Ron Kitchens, Chief Executive Officer of the Birmingham Business Alliance.

California Gov. Gavin Newsom continues to resist the facts that companies are leaving California for business-friendly states.

See the Alabama Governor’s news release here.

About Spectrum Location Solutions

To explore whether a location-related move, expansion or consolidation makes sense for your company, contact Joe Vranich at 800-508-5138. The get-acquainted, no-obligation consultation will be completely confidential.

Spectrum Location Solutions provides site-selection consulting services to help companies find optimal places to call their new home. By working with Economic Development Agencies nationwide to identify appealing sites, an appropriate workforce and economic incentives, Spectrum has found optimum settings for headquarters, back offices and manufacturing facilities. Joe established the firm more than a decade ago as The Business Relocation Coach with the motto: “Helping Businesses Grow in Great Locations!”